Tag Archives: Coco Chanel

The cult of sunbathing

The cult of sunbathing

Nowadays, despite health scares, most of us yearn to lounge on a beach in the summer, wear skimpy beachwear, dowse ourselves in delicious smelling oils and sprays and acquire a gorgeous dark tan designed to become the envy of our friends. But it is strange to think that sunbathing is a relatively recent pastime, so when did it really become fashionable and why?

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The Artistry of Jean Peron Couture

The Artistry of Jean Peron Couture

Jean Peron Couture was a thriving couture establishment with outlets in Paris and London that flourished in the Jazz Age. During the 1920s Peron received glowing praise for its gowns in publications such as The Queen and The Times and The Era announced in one feature that ‘Peron prides himself on always being a little in front of fashion.’

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British Couture vs. Paris Couture

British Couture vs. Paris Couture

It has always been accepted that Paris was and still is the centre of haute couture; and that Parisian couturiers were and still are the most artistic and innovative. This is largely true, but what is often not stressed enough is that during the Jazz Age many of the major couturiers active in Paris were British and that London has always been equally at the forefront of fashion, but was simply not as visible.

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