Who was Ninette?
A few years ago I spotted a series of rather simple, yet wonderful adverts that appeared in several theatre programmes from the early 1920s for the fashion house of Ninette. With two outlets in London at 47 Cranbourne Street and 79 Shaftesbury Avenue, Ninette was rather well placed. But who was Ninette? At first, all attempts to locate any further information were elusive, so who was behind this rather wonderful British fashion house that flourished in the Jazz Age but now completely forgotten?
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Restaurant Maxim, London
In a London street, not known for its smartness, shone Restaurant Maxim, a beacon of culinary delight, providing dinners, suppers and dancing all for half a crown in 1914.
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The Ambassadeurs Show 1928
The third Ambassadeurs show presented by Edmund Sayag in the summer of 1928 was simply called ‘Vingt-huit’ and once again featured a largely American cast in what was called a ‘record monster programme.’
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The Ambassadeurs Show 1927
The second Ambassadeur’s show presented by Edmund Sayag in the summer of 1927 was described as ‘not a revue but a series of acts to entertain the classy diners’ and primarily featured a range of top American acts headed by Georgie Hale.
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