Tag Archives: 1920s couture

The London Couture House of Zorene Ltd

A prominant London couture atelier in the Jazz Age was that of Zorene Ltd based in and around Hanover Square, W1. Zorene Ltd was founded in 1919 and thrived through the 1920s and into the 1930s and was described as Court Dressmakers.  It was owned and run by Zoe Florence A. Benn and another lady called Irene, hence the name Zorene.

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Who was Ninette?

Who was Ninette?

A few years ago I spotted a series of rather simple, yet wonderful adverts that appeared in several theatre programmes from the early 1920s for the fashion house of Ninette. With two outlets in London at 47 Cranbourne Street and 79 Shaftesbury Avenue, Ninette was rather well placed. But who was Ninette? At first, all attempts to locate any further information were elusive, so who was behind this rather wonderful British fashion house that flourished in the Jazz Age but now completely forgotten?

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