Posts Tagged ‘London couture’


Who was Ninette?

A few years ago I spotted a series of rather simple, yet wonderful adverts that appeared in several theatre programmes from the early 1920s for the fashion house of Ninette. With two outlets in London at 47 Cranbourne Street and 79 Shaftesbury Avenue, Ninette was rather well placed. But who was Ninette? At first, all attempts to locate any further information were elusive, so who was behind this rather wonderful British fashion house that flourished in the Jazz Age but now completely forgotten? (more…)

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The Artistry of Jean Peron Couture

Jean Peron Couture was a thriving couture establishment with outlets in Paris and London that flourished in the Jazz Age. During the 1920s Peron received glowing praise for its gowns in publications such as The Queen and The Times and The Era announced in one feature that ‘Peron prides himself on always being a little in front of fashion.’ (more…)

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British Couture vs. Paris Couture

It has always been accepted that Paris was and still is the centre of haute couture; and that Parisian couturiers were and still are the most artistic and innovative. This is largely true, but what is often not stressed enough is that during the Jazz Age many of the major couturiers active in Paris were British and that London has always been equally at the forefront of fashion, but was simply not as visible. (more…)

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