Tag Archives: Helena Rubinstein

The cult of sunbathing

The cult of sunbathing

Nowadays, despite health scares, most of us yearn to lounge on a beach in the summer, wear skimpy beachwear, dowse ourselves in delicious smelling oils and sprays and acquire a gorgeous dark tan designed to become the envy of our friends. But it is strange to think that sunbathing is a relatively recent pastime, so when did it really become fashionable and why?

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