Tag Archives: 1920s London fashion

The London Couture House of Zorene Ltd

A prominant London couture atelier in the Jazz Age was that of Zorene Ltd based in and around Hanover Square, W1. Zorene Ltd was founded in 1919 and thrived through the 1920s and into the 1930s and was described as Court Dressmakers.  It was owned and run by Zoe Florence A. Benn and another lady called Irene, hence the name Zorene.

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Val St Cyr and Baroque Ltd

Val St Cyr and Baroque Ltd

Val St Cyr as the house of Baroque was a major force in the dress-designing world of London in the Jazz Age and beyond. Long forgotten and ignored, Val St Cyr’s  work was nevertheless magnificent and was characterized by being original, idiosyncratic, innovative and daring.

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Merci et Cie the Movie Modiste

Merci et Cie the Movie Modiste

Post World War 1 there was renewed optimism for the British Film industry and various moves were made to improve the quality of productions with effective and original costume design recognised as being of crucial importance. Between 1919-1922 this was evident by the formation of two dress designing departments at the newly formed Islington studio for Famous Players Lasky, headed by Marcelle de St Martin and the Alliance Studios, headed by Gladys Jackson. But there were various other independent designers rising to the occasion as well. One such person was the fashion designer and costumier Mde de Petier of Merci et Cie (sometimes spelt Mercie) based at 90 Charing Cross Road, whose business was described as ‘milliners.’

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